Founded in 1997 and commenced production of refrigerators in 1999, Vestel Beyaz Eşya is today one of the top 3 white goods producers in Turkey and among the 5 largest white goods manufacturers in Europe.

Vestel Beyaz Eşya produces refrigerators, freezers, washing machines, dryers, cooking appliances, dishwashers, air-conditioners and water heaters at its facilities in Manisa, Turkey, which encompass 406 thousand m² of enclosed area.

Vestel Beyaz Eşya directs majority of its sales to export markets with international revenues constituting 75-80% of its total revenues.

Vestel Beyaz Eşya’s sales and marketing activities in the domestic and export markets are undertaken by Vestel Ticaret AŞ, the marketing arm of Vestel Group.